The Role of Social Media in Digital Marketing Social media has become a pivotal component of digital marketing strategies. It provides platforms for brands to engage with their audience, build communities, and promote their products and services. The interactive nature of social media enables
Understanding SEO and Its Significance Search Engine Optimization (SEO) is a critical component of digital marketing that focuses on increasing a website’s visibility on search engines like Google. A well-executed SEO strategy ensures that a website ranks higher in search results, driving
